Client Success Story: Colinas Foods
Emilio Salazar (pictured above) has always been driven by supporting his roots and his culture. He started his first business in Monterrey, Mexico in 1998 and started Colinas Foods with his partner Eduardo when they noticed local restaurants were charged high price points for quality protein. Colinas Foods launched in 2015 in the Greater Austin area to provide quality, affordable proteins to Hispanic-owned restaurants, so they could thrive.
Emilio needed to keep up with demand and goals; to do this he needed capital and as a start-up business owner, he was having difficulty finding funding till he met LiftFund. With a LiftFund loan, Emilio built a bigger cooler and freezer, which allowed him to buy larger qualities at better prices and hire staff.
“The support that LiftFund offers is fantastic. With the funds it was easy for me to hire the right people with the right knowledge and be able to pay them the right amount,” said Emilio.
Just like Emilio, a combination of support and commitment to cultura, economy, and quality creates opportunities for Hispanic-owned businesses in the U.S. While we close this year's Hispanic Heritage month, we know every day is important in supporting and celebrating diversity in entrepreneurship.