Michelle Quiroz: Mother, Engineer, Entrepreneur
Every day, and especially on Women's History Month, we lift up the voices of women in business like Michelle Quiroz, owner of Reserva Coffee Roasters. Michelle is a mom of two, an engineer, a wife, and now a successful entrepreneur. Michelle approached starting her coffee business just like she approached her previous career as an aircraft engineer: with tenacity, determination, and a commitment to quality. She spent time learning the science of coffee and experimented with a production roaster to build her confidence and develop her signature recipes before she took a leap of faith to start her business. As the costs of opening her business kept growing, Michelle turned to LiftFund to fund the rest of the equipment she needed. Thanks to a partnership between LiftFund and the City of McAllen, she was able to receive a loan at 0% interest to accomplish her dream of opening a specialty coffee shop.
Leaving her job to pursue her passion wasn't an easy decision for Michelle and her family, but she is happy to lead the way and set an example for other women. She especially wants to show her daughters Evelyn and Carolina, ages 6 and 8 respectively, that they can follow their dreams and be successful. "I recognize women in STEM careers as well as business entrepreneurs are needed to be an example, to mentor, and to lead the next generation," she said. Check out Reserva Coffee Roasters' online store and Facebook page!